Tourism
A destination that delivers.
Wasaga Beach’s waterfront is our community’s greatest asset. It belongs to everyone, and every decision we make should protect what makes it special while creating opportunities for future generations.
For years, the debate over our shoreline has been framed as a choice: development or preservation, visitors or residents, economy or environment.
Our waterfront shouldn’t force us to choose between economic development and environmental stewardship. We can have both.
Beach 1 becomes the community’s vibrant destination for dining, entertainment, events, and accommodations. Beach 2 becomes the place where residents and visitors reconnect with nature and experience our iconic shoreline.
Together, they offer visitors two distinct experiences within one connected waterfront, encouraging longer stays, repeat visits, and a stronger local economy while preserving the unique character that sets Wasaga Beach apart.
Beach 1: A Destination
The tourism and entertainment hub, delivered on its promises.
Beach 1 has long been envisioned as Wasaga Beach’s tourism and entertainment hub.
The Marriott hotel, quality restaurants, gathering spaces, public amenities, and carefully planned commercial development can help strengthen our economy, create year-round jobs, extend the tourism season, and support local businesses.
For years, our community has debated the future of Beach 1 and Beach 2. Those discussions have often become divided between those who wanted more development and those who wanted less.
I believe we can move beyond that debate.
We cannot afford to spend another decade reopening decisions that have already been made. Taxpayers deserve progress, certainty and responsible, transparent leadership.
That means respecting legal commitments that have been entered into, ensuring developers meet every obligation, and making sure residents receive the public benefits they were promised. Our focus should be on improving the future, not reliving the past.
My Role as Mayor
My role as Mayor will be to ensure these commitments are delivered:
- Developers should honour their agreements.
- Infrastructure should come first.
- Public access to the beach must always remain protected.
- Taxpayers should receive full value for every public investment.
The Other Half of the Shoreline
A thriving Beach 1 does not come at the expense of Beach 2. The two are designed to work together, offering visitors two distinct experiences within one connected waterfront.
Beach 2, the heart of our natural waterfrontSuccess isn’t measured by the number of buildings. It is measured by whether residents benefit from the investment.
Supporting Destination Wasaga
A better place to visit, and an even better place to live.
Destination Wasaga is a great opportunity to shape the future of our community. Done well, it can strengthen our economy, create year-round employment, support local businesses, improve public spaces and give residents even more reasons to be proud of where we live.
I support the vision because I believe Wasaga Beach deserves to become one of Canada’s premier four-season destinations.
Success won’t be measured simply by the number of new buildings or visitors. Success will be measured by whether the project improves the quality of life for the people who call Wasaga Beach home.
Our environment is not an obstacle to economic growth. It is our greatest competitive advantage.
That means keeping our waterfront public, protecting our internationally significant dunes, wetlands, forests, and shoreline, and ensuring that new development complements rather than replaces the natural beauty that makes Wasaga Beach unique.
Success Measured Across the Whole Town
Destination Wasaga should also reflect who we are as a community. While Beach Area 1 will naturally serve as an important gateway, the success of this initiative should be measured across all of Wasaga Beach.
From Allenwood to New Wasaga Beach, from our western shoreline to our eastern neighbourhoods, every part of our town should benefit from thoughtful investment, improved connectivity, expanded trails, enhanced parks, and new opportunities for residents and businesses alike.
That is why my vision is Eight Beaches, One Extraordinary Community. Destination Wasaga should encourage visitors to discover every corner of our town while strengthening the neighbourhoods that residents proudly call home.
Opportunity for Local Business
Destination Wasaga must also create opportunities for local businesses, entrepreneurs, artists, restaurants, recreation providers, and tourism operators.
A thriving downtown and waterfront should encourage visitors to stay longer, spend more locally, and return throughout the year, creating stable employment and a stronger commercial tax base that helps reduce pressure on residential taxpayers.
The full policy on Local Business and Economic DevelopmentHow I Will Work
As Mayor, I will work collaboratively with the Province, local businesses, community organizations, and residents to make Destination Wasaga a success. I will advocate for infrastructure to be built before growth, insist on transparent decision-making, and ensure residents remain active partners throughout the process.
Most importantly, I will always remember who this project is for. Because when every neighbourhood succeeds, every resident benefits.
Destination Wasaga should not simply create a better place to visit. It should create an even better place to live.
Eight Distinct Beaches. One Extraordinary Community.
Our geography is not a problem to solve. It is the reason we are unlike anywhere else.
For years, people have pointed to the geography of Wasaga Beach as a challenge. Our community stretches along the world’s longest freshwater beach, and our neighbourhoods are separated by rivers, forests, trails, and natural spaces.
Some see those distinctions as divisions. I see them as our greatest strength.
Many communities spend decades trying to create unique destinations, vibrant neighbourhoods and a strong sense of place. Wasaga Beach already has them.
Each area has developed its own character, priorities, and traditions. What makes Wasaga Beach extraordinary is not that every neighbourhood is the same. It is that every neighbourhood is different.
From the energy of the beachfront to the quiet character of Allenwood. From New Wasaga to the East End. From long-established neighbourhoods to growing communities, each area contributes something unique to the identity of our town.
We have eight distinct beach communities, each with its own story, connected by a shared shoreline, a shared history, and a shared future.
Our geographic length is not a weakness. It gives residents the opportunity to choose the lifestyle that suits them best while remaining part of one larger community.
Our diversity is not a weakness. It brings together different perspectives, experiences, and ideas that help make our town stronger.
The role of local government should not be to make every part of town look the same. It should be to celebrate what makes each neighbourhood unique while ensuring every resident receives fair representation, fair investment and a voice in shaping our future.
Because when one neighbourhood succeeds, the entire community benefits. When all eight beaches thrive, the entire town grows stronger.
Your Neighbourhood. Your Voice.
No one understands a neighbourhood better than the people who live there. The best ideas for Wasaga Beach won’t come from Town Hall. They will come from residents who experience our community every day.
That is why I want to hear directly from you:
- What makes your neighbourhood special?
- What would you like to protect?
- What would you like to improve?
- What opportunities do you see that others may have overlooked?
Throughout this campaign, residents from every part of Wasaga Beach will be invited to share their ideas, concerns, and vision for the future. Together, we will build a community-driven understanding of what makes each neighbourhood unique and what each neighbourhood needs to thrive.
A stronger community begins with listening, and every neighbourhood deserves to be heard.
The full policy on Public ParticipationFair Representation for Every Neighbourhood
A community as diverse as Wasaga Beach requires leadership that looks beyond any single neighbourhood, project, or priority.
Every resident pays taxes. Every resident deserves services. Every resident deserves a voice. Whether you live near the beachfront, in Allenwood, New Wasaga, the East End, or anywhere in between, your concerns matter and your neighbourhood deserves fair consideration.
As Mayor, I will work to ensure that municipal decisions are made with the entire community in mind. Investment decisions should be transparent. Infrastructure planning should be balanced. Community priorities should be considered fairly across all areas of town.
Strong communities are not built by choosing winners and losers. They are built by recognizing that every neighbourhood contributes to our shared success.
Eight distinct beaches. One extraordinary community. Not despite our differences. Because of them.
One waterfront. One vision.
Tourism is one half of the beachfront vision. The other half protects what brings people here.
Tell Leslie what you think.
Municipal government works best when residents stay in it.